What do Stories have to do with Successful Events?

Events are a huge rite of passage in everyone's life, whether it be a celebration of a new birth, coming of age, marriage, a new home, a growing company, honoring those who need a helping hand, living healthy, or just being with family and friends. Each story is different and deserves to be told with attention to every detail. What better way to tell a story than to live it in person?